Design empathy
loved products
for people

Christopher Netzahualpilli Arjú
Sanchez Garcia (yes, is a looong
American, Aztec, Mexican name)
or you can call me only Netza
Staff product designer born in USA,
raised in Mexico and living between
Florida and Jalisco.

With over a decade of experience
designing for tech companies, working
always between digital product design
and empathy design focus is on creating
product paths that efficiently align with
people's mental models, ensuring that
both individuals and businesses can
benefit of a loved product. I am confident
that by connecting the dots, we can develop
products that truly help people.

Christopher Netzahualpilli Arjú
Sanchez Garcia (yes, is a looong
American, Aztec, Mexican name)
or you can call me only Netza
Staff product designer born in USA,
raised in Mexico and living between
Florida and Jalisco.

With over a decade of experience
designing for tech companies, working
always between digital product design
and empathy design focus is on creating
product paths that efficiently align with
people's mental models, ensuring that
both individuals and businesses can
benefit of a loved product. I am confident
that by connecting the dots, we can develop
products that truly help people.

Christopher Netzahualpilli Arjú
Sanchez Garcia (yes, is a looong
American, Aztec, Mexican name)
or you can call me only Netza
Staff product designer born in USA,
raised in Mexico and living between
Florida and Jalisco.

With over a decade of experience
designing for tech companies, working
always between digital product design
and empathy design focus is on creating
product paths that efficiently align with
people's mental models, ensuring that
both individuals and businesses can
benefit of a loved product. I am confident
that by connecting the dots, we can develop
products that truly help people.

Work samples

Work
samples

Work samples

Deel — Revamp Deel's Expenses
Management, focusing on employees,
employers, and regulatory compliance.

Deel — Revamp Deel's
Expenses Management,
focusing on employees,
employers, and regulatory
compliance.

Deel — Revamp Deel's Expenses
Management, focusing on employees,
employers, and regulatory compliance.

■ COMPANY: Deel

■ ROLE: Principal Designer

As a Senior Product Designer at Deel, I led the transformation of Expenses Management products, focusing on streamlining experiences for employees and employers while ensuring global regulatory compliance. I was instrumental in re-launching the platform, tripling delivery speed, and enhancing user satisfaction.
I also created widgets to simplify expense tracking and guided a team in delivering a seamless migration process for multinational clients, shaping the product strategy to support the company’s long-term objectives.

Bitso+ — Empowering people in
Latinamerica financially to create
a brighter future with crypto.

Bitso+ — Empowering
people in Latinamerica
financially to create a
brighter future with crypto.

Bitso+ — Empowering
people in Latinamerica
financially to create a
brighter future with crypto.

■ COMPANY: Bitso

■ Site: visit Bitso+

■ ROLE: Principal Designer and Product lead

Bitso+ is the ultimate solution for Interest-Bearing Accounts (IBAs) powered by cryptocurrency. Users can earn interest on their deposited assets in Bitso, simply by keeping them with us. Allow people to sit back and watch their assets grow effortlessly over time.

Bitso+ is the smartest way to maximize the earning potential of your cryptocurrency assets.

Baubap — Redesign the referrals program
for the first Mexican mobile instant
microloan platform.

Baubap — Redesign the referrals
program for the first Mexican
mobile instant microloan platform.

Baubap — Redesign the referrals
program for the first Mexican
mobile instant microloan platform.

■ COMPANY: Baubap

■ Site: visit Baubap

■ ROLE: Principal Product Designer

As a Product Designer at Baubap, I led the creation and expansion of the referrals program, significantly enhancing user engagement and incentivizing customer growth.

I focused on designing an intuitive experience that encouraged users to refer others, ultimately streamlining the microloan application process and fostering a community of satisfied clients.

Mousai — Designing crypto-music
experience to support and connect
with artists and creators in new ways.

Mousai — Designing
crypto-music experience
to support and connect
with artists and creators
in new ways.

Mousai — Designing
crypto-music experience
to support and connect
with artists and creators
in new ways.

■ COMPANY: MOUSAI

■ ROLE: PRINCIPAL PRODUCT DESIGNER

■ SITE: MOUSAI

As a product designer leading the way in Mousai, I focus on leading the registration experience for both music enthusiasts and artists. I help artists connect with their fans, making them feel like the music is truly theirs when they purchase a song through the music streaming service. Additionally, I promote increased crypto transactions by encouraging users to tip artists generously.

Together, we create an ecosystem where music thrives and artists are valued and rewarded for their talent.

Kueskipay — Designing the first
and the most successful BNPL
Payment solution in México.

Kueskipay — Designing
the first and the most
successful BNPL Payment
solution in México.

Kueskipay — Designing
the first and the most
successful BNPL Payment
solution in México.

■ Company: Kueski

■ ROLE: Principal Product Designer

■ SITE: Visit Kueskipay

Kueski Pay is a product that I find truly exciting.
It was the second product in kueski ecosystem and it was born with the idea of overcoming the GAP between eCommerce and unbanked customers.

Helping customers to pay overtime and helping merchants to provide credit without taking the risk and give people in Mexico access to online credit, which has made it possible for them to shop online. This digital payment method enables you to make purchases with affiliated businesses without needing a credit card.

PACO MAX — Inspire, empower,
and support the educational K-12
journey for kids, parents, and
teachers.

PACO MAX — Inspire,
empower, and support
the educational K-12
journey for kids, parents,
and teachers.

PACO MAX — Inspire,
empower, and support
the educational K-12
journey for kids, parents,
and teachers.

■ COMPANY: E1

■ ROLE: PRODUCT, UX & UI DESIGN

■ SITE: PACOELCHATO, DOWNLOAD APP

Passion in developing learning tools that make a difference in the education of elementary students. Worked hard side to side with the engineers to update the frontend technology and improve the user interface to ensure it's intuitive and accessible, even for those with limited internet and technology access.

Design the subscription and retention models for the tools, providing high-quality educational content that motivates students and supports teachers and parents in their academic work. Push further for collaboration between teachers, parents, children, and schools is essential for a nurturing educational environment, and we have worked to define an ecosystem that fosters this connection, facilitates the learning process, and thus empowers them.

Carbyne — Create experience
for managing content data,
production, publishing and
distribution of video assets.

Carbyne —
Create experience
for managing content data,
production, publishing and
distribution of video assets.

Carbyne — Create
experience for managing
content data, production,
publishing and distribution
of video assets.

■ COMPANY: OOYALA (NOW BRIGHTCOVE)

■ ROLE: Product Lead Designer

Revamp and develop the B2B CMS platform to become the essential product in the Ooyala tool kit. Rethink and resolve the challenge of handling massive volumes of data, a significant issue for large-scale enterprises.

Support comprehending complex processes and interdependencies without the requisite training, and reduce the overwhelming of the users.

Generation — Transform education
prepare, place, and support people
into life-changing careers.

Generation — Transform
education prepare, place,
and support people into
life-changing careers.

Generation — Transform
education prepare, place,
and support people into
life-changing careers.

■ ORGANIZATION: GENERATION

■ ROLE: UX Product Design Manager.

■ SITE: GENERATION

At Generation, I implemented the highest level of empathy design in our tools, as they are intended to be used in areas with limited internet capabilities and outdated technology.

I established efficient processes to guide the product direction and create end-to-end experiences for all countries worldwide. We also provided guidance and support to the design team, addressing concerns such as limited digital product familiarity and inadequate internet connections in various countries.